UA-145181244-2 395699821052088 Scaling your social media business with digital products - JFDI with The Two Lauras | For Freelance Social Media Managers

Episode 21

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Published on:

31st Mar 2022

Scaling your social media business with digital products

This is part 2 of a mini-series on scaling your social media business.

In this episode, we share our experiences of scaling our business, and income, with a digital product. We talk about The Social Media Managers Toolkit and share behind the scenes of how we created and launched it.

We also give some tips and advice to help you scale your business this way.

Key takeaways:

• A digital product is not an easy way to scale, even though lots of people might see it like that.

• To scale this way you'll need a launch plan and a strategic way to continue to sell it, which can be hard work.

• Start by really paying attention to your audience.

• Your digital product won't be 100% perfect the first time. So factor in time to adjust and refine it as you go.

• There might be better ways to scale your business.

USEFUL RESOURCES

Grab a whole bunch of resources to help with starting a digital products here.

We also mentioned these products in this episode:

The social media managers toolkit

Social prf - our psychology-driven social media marketing programme.


CONTINUE THE CONVERSATION

Come and chat with us in the Social Media Managers Hub, our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

Mentioned in this episode:

Join the Inner Hub at thetwolauras.com/innerhub

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About the Podcast

JFDI with The Two Lauras | For Freelance Social Media Managers
If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs.
Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com

About your hosts

Laura Moore

Profile picture for Laura Moore
I am Laura No 1 (even though she will disagree!) I am the one who is addicted to Diet Coke and all things chocolate. You'll find me juggling business, getting stuck into writing emails and trying out new tech with being a full-time carer to my son, William, who has Cerebral Palsy.
I started my first business in 2007 and have been self-employed ever since. And it was a no brainer to join forces with Laura Davis (aka Laura 2) back in 2019 to help freelance social media managers with advice, support, courses & memberships.

Laura Davis

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I am Laura No 1 (ignore what she says!)
I am the one who loves Gin and is often seen juggling a freelance business, The Two Lauras, AND three kids.
Over 10 years of being self-employed have meant I've learnt ALOT about freelance life. The Two Laura's was created because we saw others struggling with the same issues we had experienced ourselves. So with a love of social media, a commitment to help others we now serve over 10k freelance social media managers with advice, support, courses & memberships.