UA-145181244-2 395699821052088 How to create a social media course - JFDI with The Two Lauras | For Freelance Social Media Managers

Episode 23

Published on:

7th Apr 2022

Scaling your social media business by launching a course

This is part 4 of a mini-series about scaling your social media business

In this episode, we share our experiences of creating & launching courses and give you our tips and advice to do the same.


• There is more than one way to plan and host a course. Think outside the box.

• People learn in different ways so try to accommodate the needs of your audience. Offer VIP upgrades, provide your course materials in different formats (we use Searchie for this) etc.

• It's not uncommon for people to take the same course multiple times so think about how you can tweak and refine it to help people go deeper.

• Sell it before you build it.

• The best courses are updated, tweaked and refined over time. Don't let your audience down and ruin your own reputation by allowing your course to become out of date.

• As part of your planning, consider what your students might need next & whether there is potential for a backend membership.


If you are considering scaling with a course, you might find Amy Porterfield's Digital Course Academy programme helpful.

Grab a whole bunch of resources to help with creating a digital course here.


Come and chat with us in the Social Media Managers Hub, our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

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About the Podcast

JFDI with The Two Lauras | For Freelance Social Media Managers
If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs.
Join the free Facebook group to continue the conversation at

About your hosts

Laura Moore

Profile picture for Laura Moore
I am Laura No 1 (even though she will disagree!) I am the one who is addicted to Diet Coke and all things chocolate. You'll find me juggling business, getting stuck into writing emails and trying out new tech with being a full-time carer to my son, William, who has Cerebral Palsy.
I started my first business in 2007 and have been self-employed ever since. And it was a no brainer to join forces with Laura Davis (aka Laura 2) back in 2019 to help freelance social media managers with advice, support, courses & memberships.

Laura Davis

Profile picture for Laura Davis
I am Laura No 1 (ignore what she says!)
I am the one who loves Gin and is often seen juggling a freelance business, The Two Lauras, AND three kids.
Over 10 years of being self-employed have meant I've learnt ALOT about freelance life. The Two Laura's was created because we saw others struggling with the same issues we had experienced ourselves. So with a love of social media, a commitment to help others we now serve over 10k freelance social media managers with advice, support, courses & memberships.